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A Content Marketing Plan???

A Content Marketing Plan???

A CONTENT MARKETING PLAN??? Business owners understand the importance of a business plan, most understand the importance of a marketing plan, but many are unfamiliar with the importance of a

SELLING SOLUTIONS, NOT PRODUCTS!!!

SELLING SOLUTIONS, NOT PRODUCTS!!!

SELL SOLUTIONS, NOT PRODUCTS! This concept is not new and although many businesses recognize the concept many small and mid-size companies do not practice it.  However, small businesses in particular

UNDERSTANDING DIGITAL MARKETING

UNDERSTANDING DIGITAL MARKETING

UNDERSTANDING DIGITAL MARKETING Digital Marketing is generally thought of as “online marketing” but it is so much more. Digital marketing is any marketing that uses digital channels (website, email, social

The Value of WH(Y)

The Value of WH(Y)

THE VALUE OF WH(Y) You can look at your sales and see what your customers are buying and when they are buying, but do you know why they are buying?

Inflation’s Impact on Small Businesses

Inflation’s Impact on Small Businesses

INFLATION’S IMPACT ON SMALL BUSINESSES Small businesses definitely impact our economy, but the changes in the economic climate over the last few years has taken a toll on these businesses

Branding vs Marketing

Branding vs Marketing

Branding vs Marketing Before we get started, let’s clear up a few misconceptions: • Branding and marketing are not the same • Branding comes before marketing • Branding is not

CUSTOMER FEEDBACK IS IMPORTANT!

CUSTOMER FEEDBACK IS IMPORTANT!

CUSTOMER FEEDBACK IS IMPORTANT! Knowing the likes, dislikes, and needs of your customers are critical to the success of your business.  Therefore, collecting customer feedback is important!  Customer feedback can