Go To Market Strategy

Business Challenge:

An established software company was in need of a new marketing plan that would position them to expand into new markets.


Danon Consulting LLC created a go to market marketing strategy to expand their position in existing markets and position them to expand in new markets. We worked with their leadership team to gain a full understanding of their products then created the plan which included a messaging strategy. The messaging strategy ensured there was continuity in all areas of the sales and marketing including: website, social media, and marketing/sales communication.


The strategy aligned with the direction the business wanted for awhile but did not have the bandwidth to implement. Danon Consulting is currently overseeing the implementation of the strategy.