Danon

Go To Market Strategy

Business Challenge:

An established software company was in need of a new marketing plan that would position them to expand into new markets.

Solution:

Danon Consulting LLC created a go to market marketing strategy to expand their position in existing markets and position them to expand in new markets. We worked with their leadership team to gain a full understanding of their products then created the plan which included a messaging strategy. The messaging strategy ensured there was continuity in all areas of the sales and marketing including: website, social media, and marketing/sales communication.

Results:

The strategy aligned with the direction the business wanted for awhile but did not have the bandwidth to implement. Danon Consulting is currently overseeing the implementation of the strategy.